no artificial ingredients or fillers #1 taste tested science-backed 4 lakh+ happy pet parents clean label vet-developed fssai approved
Nootie founder with pet

Our Story

born from Love. backed by Science.

When our own pets faced recurring health issues despite premium diets, we realized the gap — most products looked good but lacked real science. That’s when Nootie was born — to bridge compassion with research. Formulated with vets, tested in labs, and approved by pets. With 20+ years in the market, we’ve helped thousands of pet parents choose clean, effective care.

  • 📖 Author of Raising a Happy Dog
  • 🐾 20+ years helping Indian pet parents
  • Vet-verified & FSSAI compliant formulations
  • 🇮🇳 Made in India, world-class standards

raise a paw if your dog has:

find science-backed Nootie solutions — personalized just for your pup.

Happy dog with pet parent in flowers

trusted by 4 Lakh+ families

backed by science, crafted with care

Shera

Tough enough for a Shera, this toy keeps him happy and occupied all afternoon!

Tanu

Super soft, washes well, and keeps Tanu cozy after bath time.

Coco

The blend of spices achieves a complex perfection; this Biryani is pure, flavorful decadence

Poppins

Effective, gentle, and the ticks disappeared—Poppins' coat has never been cleaner!

backed by experts,loved by pets

As a vet, I trust Nootie’s commitment to real ingredients and proven results — it’s pet care done right.

Dr. Gurbuxani – 40+ Years of Veterinary Excellence

Backed by science and made with care — Nootie delivers exactly what every responsible pet parent looks for.

Dr. Kaushal – Veterinary & Pet Industry Expert (5+ years of experience)

Good behavior begins with good health. Nootie’s treats and meals make training effortless and enjoyable for every pet.

Rajkumar – trainer / behaviorist-15 years of experience

From coat texture to freshness — Nootie products truly elevate grooming results and pet comfort.

Naveen – groomer - 7+ years of experience

Expert with dog
Expert with dog
Expert with dog
Expert with dog